Noida
(Uttar Pradesh) [India], November 7: Rakesh Masala, one of India’s most
trusted names in spices and food products, is proud to announce Hrithik Roshan as its official brand
ambassador. With this landmark partnership, the brand
brings together five decades of culinary excellence and the charisma of one of
India’s most beloved stars.
Founded
by S. P.
Chaudhary in 1975 with just two products, Rakesh Masala
has grown into a household name with over 80 offerings across spices, oils,
flours, snacks, and kitchen essentials. The company was the first in North
India to adopt cryogenic technology for spice grinding, and today operates ten
state-of-the-art manufacturing units with a daily capacity of 125 metric
tonnes. At its core, Rakesh Masala stands for taste, tradition, and
uncompromised quality; values that align seamlessly with Hrithik Roshan’s own
journey of discipline, passion, and authenticity.
Speaking on
the association, Hrithik
Roshan shared, "Spices are the soul of Indian cooking,
and Rakesh Masala has been a pioneer of the magic ingredients
for generations. I’m proud to represent a brand that celebrates
our culinary heritage with such integrity and innovation."
Ajhay
Kumar,
Director, Rakesh Masala shared, “Hrithik embodies a rare blend of warmth and
credibility that beautifully reflects
our brand’s journey. His association amplifies what our
products stand for, ‘Swad jo reh jaye yaad.’ Over the decades, we have earned
the trust of millions, and this partnership is a celebration of that legacy.
With our advanced cryogenic technology ensuring purity and freshness in every
pack, we are proud to take Rakesh Masala into the next generation of Indian
kitchens together with Hrithik.
Manjjay
Chaudhary,
Director, Rakesh Masala added, “We wanted to add humour to our scripts to
showcase the lighter side of food. We believe it’s meant to be enjoyed and
bring smiles to everyone’s faces.
Vivek
Pathak,
CEO, Rakesh Masala expresses his excitement, “This collaboration marks a
proud milestone for us. As we celebrate 50 glorious years of Rakesh Masala, we
are delighted to join hands with Hrithik to carry our legacy
forward. Together, we look forward to bringing the
spirit of Rakesh Masala into even more homes across the country.”
To kick off
the partnership, Rakesh Masala has launched a new television commercial
featuring Hrithik Roshan — a humorous, heartwarming tribute to the flavours
that unite us.
Watch the TVC
here- https://youtu.be/apc4sEPv4Iw
The
collaboration has rolled out across television, digital, and retail platforms,
with Hrithik Roshan fronting a series of campaigns that highlight the brand’s
commitment to purity, innovation, and the joy of everyday cooking.
About Rakesh Masala:
Rakesh Masala
& Food Products is a pioneer in India’s spice industry, offering a wide
range of ground, blended, and whole spices, along with oils, flours, snacks,
and puja essentials. With a legacy built on quality and trust, the brand
continues to innovate while staying rooted in tradition.